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The Career Forecast

 

 for

 

Martha Stewart

 

 

 

August3, 1941

1:33PM

JerseyCity, New Jersey

 

 

 

 

 

 

 

 

 

 

October 1, 2004 - April 1, 2005

 

 

 

 

 

artcharts.com

1511st Avenue #109

NewYork City, NY 10003

Phone:212-979-2966

 

 

Your CareerForecast begins on the following page. If the time period for an interpretationis, for example, given as "Apr 1, 2004 (Feb 15, 2004 to May 15,2004)", then it starts in mid-February, reaches greatest intensity aroundApril 1, and ends in mid-May. The first date listed is the time when theinfluence has reached maximum strength; we can call this date the "peakdate". The influence starts on the beginning date, gradually increases instrength until the peak date is reached, and then it gradually fades out untilthe ending date is reached.

 

You may also noticethat the same interpretation shows up periodically during the year; this is notunusual. To eliminate redundant interpretations, you may be informed that theastrological influence also occurred earlier and that you should refer back tothe previous occurrence of this interpretation.

 

At the top rightmargin after the dates, the abbreviated names of the aspects and the two factorsinvolved are given. For example, "Jup Sqr MC" means that during thegiven dates "transiting Jupiter" is squaring your "natalMidheaven". That is to say, the first factor that appears is always thetransiting planet (present position of the planet in the zodiac), while thesecond component of the pair is "natal", or the position it was inthe zodiac at your birth. Also, the Midheaven (MC) is the apex or beginning ofthe 10th house.

 

At the beginning ofeach interpretation the complete name of the aspect and the two factorsinvolved are given in capitalized letters. As before, the first planet is in"transit" while the Midheaven is "natal". Below it, theINTENSITY of the aspect is indicated in a scale from 1 to 10. That is to say,an aspect with an influence of 1 is very weak and may not even be noticed. Onthe other hand, an influence of 10 is very powerful. We can consider aspectswith an intensity of 8, 9 or 10 VERY STRONG, 6 or 7 STRONG, 4 or 5 AVERAGE,DECREASING at 2 or 3 and VERY WEAK at 0 or 1.

 

This reportoutlines the aspects between the transiting planets on one hand, and the apexor beginning of the 10th house in the natal chart on the other. Traditionally,besides the ten astrological planets (Sun, Moon, Mercury, Venus, Mars, Jupiter,Saturn, Uranus, Neptune and Pluto), two points in the chart are considered veryimportant. The first is the Ascendant or beginning of the 1st house, related tothe personality and appearance of the individual. The second is the Midheavenor apex of the 10th house, connected with the materialization of goals andinitiatives, as well as professional success and social recognition. TheMidheaven represents the aims or goals and the desire for concrete action.Therefore, the astrological aspects that affect the Midheaven are important inchoosing the right time to start a business, commercial or professionalinitiative.

 

First, this reportis based on the birth date of the owner, founder, or major associate of the businessin question. In case there is more than one relevant associate, it is advisableto consult the Career Forecast for the second associate as well.

 

Second, to obtainthis report, the party should provide an approximate time for the business tobe opened. The report then will give relevant dates for the most advantageousand least desirable time to proceed with it. In case there is more than oneowner, it would be ideal to locate a date in both forecasts that may havepositive aspects or, at least, that neither have disharmonious aspects.

 

But one mightquestion the date one must consider. Does it constitute the date thecorporation was formed, the day on which the license was obtained, the day thepremises were rented, or the moment in which the toast was made? The answer isvery simple. The date of astrological validity is the one on which the businessstarted to serve the public. This is the real "birth" of thebusiness, while everything else constitutes the period of "gestation"of that enterprise.

 

As a rule, it canbe said that the best time for opening a business, in order of strongest toweakest influence, is the following (a higher intensity indicates greaterinfluence): Existence of a TRINE (strong harmonious aspect) between a planetand the Midheaven; Existence of a CONJUNCTION (neutral aspect) between abeneficial planet and the Midheaven (only Jupiter conjunct MC can be consideredhere); Existence of a SEXTILE (mild harmonious aspect) between a planet and theMidheaven; Existence of a CONJUNCTION (neutral aspect) between a planet (exceptJupiter) and the Midheaven.

 

On the other hand,the most problematic dates for founding a business, in order of strongest toweakest influence, are the following: Existence of a SQUARE (strongdisharmonious aspect) between a planet and the Midheaven;  Existence of an OPPOSITION (milddisharmonious aspect) between a planet and the Midheaven.

 

In any case, asthis is not a report of determination but only orientation, the explanations ofthe "squares" and "oppositions" give advice and practicalsolutions for the businesses that may have started during some of these dates.This is especially useful for those that already have opened their business andread this report to find out what astrological aspects were in effect at thetime they started their business. In case of harmonious aspects (trines andsextiles) suggestions are also given on how to obtain the maximum benefits ofthat astrological influence.

 

Lastly, it can besaid that the "peak dates" possess the purest influence. It isrecommended to make use of the harmonious peak dates, if possible. Thus, themixture of influences is avoided in case there is more than one aspect duringgiven days.

 

Tropical/Placidus   NATAL CHART 

Calculated for timezone 5 hours

Natal positions:

  Sun=10LE58   Moon=25SA25   Merc=25CN25    Ven= 9VI09   Mars=16AR18

  Jup=14GE49    Sat=27TA18    Ura=29TA54    Nep=25VI47    Plu= 4LE07

  Asc=10SC15     MC=18LE39

 

PLANET-TO-PLANET SELECTIONS

Natal: Sun Moon Merc Ven Mars Jup Sat Ura Nep Plu Asc MC

Transiting: Sun Merc Ven Mars Jup Sat Ura Nep Plu

           ASPECT          ORB                ASPECT          ORB

Conj    (  0 deg 00 min) 1 deg 00 min Oppos   (180 deg 00 min) 1 deg 00 min

Sqr     ( 90 deg 00 min) 1deg 00 min Trine   (120 deg 00min) 1 deg 00 min

Sxtil   ( 60 deg 00 min) 1 deg 00 min

 

 

Oct 11,2004    10 AM(Oct 10,2004 to Oct 12, 2004) Sun Sxtil MC

 

SUN SEXTILE MC

 

INTENSITY:  1

 

The Sun is the symbolof the day and of light, and a business or commercial activity started on thisday is especially able to be developed in relation to the public. That is tosay, a business born during these days will have a special magnetism for peoplewho observe it from its beginning, since they will detect the clarity andluminosity of the establishment, where everything is put up front. One of thestrong points of this business is going to be maintaining its prices, alwaysbeing direct and honest, and dealing with very exclusive clients. Clients willappreciate this sincerity and, because of this, will be especially faithful. Ifyou continue this golden rule and at all cost avoid dishonesty, unclear points,deceptive sales, or concealing certain defects of the product from the clients,then you will obtain maximal results.

 

One also must takeinto account that the Sun represents the creation, the creativity, thesublimation of energies and to a certain degree art, which makes this a veryauspicious time to begin an activity or investment in one where aesthetics,force, energy and vitality of the idea will be central elements.

 

If you think ofopening a business during these dates, above all there will be personalassurance that your products truly are the best, that they are leaders in themarket and present a higher quality than average. Therefore, besides the firstcharacteristic - sincerity of sales - we come to the second essential key of this business: the quality andnobility of the environment. It is not necessary to adorn your business withoverly expensive decorations. Take under consideration that for the client theenvironment of the local or the decorative elements are not as important as thequality of the purchase. To be successful with your business it is essential tobe able "to support" those characteristics that the Sun in harmoniousposition represents. For example, choose those things that offer a greaterguarantee and procure to market products of quality and recognized prestige.This is not so much a large business or one in which basically inexpensivethings are prevailing. On the contrary, the most advantageous and rightapproach for an establishment opened during this time is to encouragedistinction, confidence in the product and the best of the materials that areused.

 

As thirdfundamental element could be mentioned the dynamic force that is going to be inthe life of your business. It consists of extroversion, sociableness and animpeccable image. You as well as your personnel should emphasize the need toencourage the prestige of the business. To attain this, the dealings withclients have to be confident, noble, respectful and at the same time warm. Inother words, the image, presence and dignity in dealing with the clients willbe fundamental, since only this will be able to generate a competentenvironment and selling relationship. It will be conscientious and makes yourpersonnel aware of the importance that involves the act of purchasing orselling, which product or service it will be, or the idea that is tried. See itas an energy exchange, as a subtle commitment to the person with whom youexchange your forces and to a certain degree your will. Always let the clientsbe fully aware of their decision and help in a professional way to establishthe right approach, application and use of their purchases. An erudite manner,expansive, well informed and optimistic in dealing with people is what allowsyou to reach that so essential factor called reputation. Furthermore, neverhire personnel that, by apparently being less expensive, in reality may nothave a real vocation or individual sense of the work they do. If they transmitdiscouragement, lack of conviction, insecurity and apathy, it could certainlydiminish the halo of self-confidence that was considered as fundamental.

 

Briefly, this is agood time to begin any commercial activity where the possibility of becoming aleader exists. Not necessarily a leader in sales, but in quality, service,personal dealings and giving attention to the clientele.

 

For example, it isa time suited to open a business that has contact with the public, such as thegovernment, the town hall or the like. Also, the premises have to be as visibleas they can be, and if this is not possible, social contacts will be veryimportant, since they will open doors to the business.

 

 

Oct 24,2004     7 PM(Oct23, 2004 to Oct 26, 2004)MarsSxtil MC

 

MARS SEXTILE MC

 

INTENSITY:  2

 

Starting anybusiness venture these dates is labeled with great dynamism and capacity to struggle.Neither the owners, nor the agents, or the personnel are intimidated byunfavorable circumstances. Because of the existing assertiveness and ability torespond, difficulties are surpassed quickly and generally lead to success.These spontaneous decisions have nothing to do with lack of discipline or doingthings haphazardly. To the contrary, this business is characterized byfollowing a very clear and defined path with very specific objectives outlinedbeforehand. There is the ability to make decisions on the spur of the moment,but without losing sight of the reference or goal that is very clear in theforefront.

 

It is well knownthat competition is tough and that the price is dictated by the demand of thepublic or society. To penetrate the complex interest, trends and preferences ofthe public, it is essential to develop a personal stamp and a very defined linein the industrial or commercial activities or services that are being offered.This is called efficiency, going directly to the point, or simply givingpractical solutions to the problems and needs of the clients. A business openedor started during these dates is going to have all of these qualities.Passiveness or a tendency to conform will never exist, and indecision has nomeaning in this business.

 

The force of thisbusiness lies in its capacity to struggle, which never should be understood asaggressiveness, but more as competitiveness. Wanting to be a leader by your ownmerits and standing out from others is no sin. To the contrary, the one whotakes the initiative is the one who gains. In that way the clients observe thatthe personnel and managers of the business are trying their best to satisfytheir needs, always procuring that it will be in the most rapid and direct waypossible. Many clients probably patronize this establishment because at othersthey find too many arrears, certain incompetence or lack of definition. On theother hand, in your company they find quick solutions and immediate service.Everyone gains when the relationship with clients is direct, exonerating,energetic, professional and very clear with respect to commitments. In thisconnection, it is very important that the client always understands the termsof the negotiation, that is to say, what to expect of the product or service aswell as the company, including the quality, price, guarantee on parts ormaintenance requirements, etc. If from the beginning the seller clearlyoutlines the characteristics, conditions, advantages and disadvantages of theproduct to the clients, mutual confidence is earned.

 

Simultaneously, theclient always appreciates knowing that the person who is going to provide aproduct or service is honest, trustworthy and enthusiastic about the excellenceand quality of things he/she is trying to market. Obviously, if the clientobserves a degree of insecurity in the seller, it is very probable that he willturn around and is gone. However, if the seller of the product in question istransmitting confidence, security and enthusiasm, there is a much better chancethat a spark will emerge that will motivate the buyer to decide on theacquisition of the goods or service. The clients also appreciate fast serviceon items requested that are momentarily out of stock. Though it may seemstrange, many times the seller may unconsciously generate problems or obstaclesfor himself or his client. This, however, will absolutely not occur in thisbusiness, since the owners as well as managers and the personnel have a veryclear idea of what they want and how to communicate, therefore there is nodubiousness or greater complications. Your philosophy is to make everythingeasy so that the buyer can easily make up his mind.

 

Finally, one mustmention as key factor of this business its ease at the time of assuming risks.That is to say, the mechanism of the entire business as formed by the owners,managers and personnel will not resent it when it becomes necessary toaccelerate the pace of activity, even when attempting to initiate an expansionthat involves a certain risk. To the contrary, the new goals, and putting themahead of other objectives, turn out to be a stimulus for the group of peoplethat participate in the project. Therefore, motivation is fundamental here. Inother words, everyone on the payroll should be advanced in direct relationshipto their contributions, for their effort in favor of the business and theirability to resolve the daily problems.

 

 

Nov 10,2004    12 PM(Nov 9, 2004to Nov 11, 2004)    Sun Sqr MC

 

SUN SQUARE MC

 

INTENSITY:  2

 

A business orinvestment started during these dates has certain elements against it that haveto be considered and analyzed. This does not mean that it will be impossible tosurpass these difficulties, since we are speaking of an "intensity"of force that is not excessively detrimental.

 

To begin with, onemust understand that the biggest flaw in the approach to the business is asuperiority complex. Because of the high expectations of the owners orfounders, the professional or commercial activity probably is born with somepretensions and great exaggeration. However, its position in society will beweak and this will cost this establishment or professional activity its renown,prestige or consideration with the public. As the saying goes: "all thatglitters is not gold". This means that the business in question can havetoo great of a facade and appearance, but for the most part, mistakes are made.

 

The first mistakecan be over confidence. In other words, those responsible for the business havebased their plan of operation and investments on goals that are too optimistic.Since insufficient provisions were made and too many things were assumed,problems will start to develop later.

 

Second, in dealingwith clients, you may be too arrogant and inconsiderate of them. This willcause them to shy away at the time of making a decision to purchase. The sameapplies when your company fails to explain possible errors or to recognize therights of the customer, even when it is the mistake of a company you deal with.

 

The third area ofconflict is over selling, telling your present or potential clients they aregetting more than they are really getting. There is a tendency to exaggeratethe advantages and at the same time minimize possible or potentialdisadvantages of things being sold, which hurts the selling relationship andthe client may not be completely satisfied. As a result, some clients buy once,but will not feel like returning. That is to say, the client will be anunsatisfied buyer that will have a negative perception of the company. Thiswill cause prejudice in the loyalty of the clientele toward the business andtoward the products, services or brands that it promotes.

 

The fourth possiblemistake, one that can become vital, is what could be called a miscalculation ofthe "social factor". That is to say, it could occur that your tradeor professional enterprise is not in tune with your location or the fad of themoment. It could turn out to be a business of egocentric character; that is tosay, the activity has been designed, an investment plan has been achieved, andthings have been made to function for the pleasure and personal satisfaction ofthe owners. There may be a misconception that what you like, others will like.However, this is not so and shows a real lack of research in the preferences ofthe potential or current market toward which you want to direct your business.Or you may want to encompass the whole market, that is to say, serve differenttypes of people or classes of clients, which certainly is difficult. To securethe quality and appearance you seek, it would be preferable to establish amarketing approach where the policy of the business is directed to a specificsector of the population. But if you plan on covering all of the market, thepersonality or definition of your business probably will be so ambiguous, mixedor undefined with the marketing of your product or service that few personswill identify with it.

 

The perfectsolution to this situation can be described with one word: creativity.Creativity can cause a business that did not bear the fruits expected tosurpass the difficulties through new ideas, contributions and appropriaterectifications. Creativity, enthusiasm and originality of the proprietors orowners of the business can turn the situation from gray to more luminous.However, these decisions or rectifications should not be made too quickly,since the typical mistake of some businesses is trying one approach afteranother before realizing that the previous one has not worked out. This, asseen by the public, supposes an image of insecurity and of the fact that thecompany or its owners do not know what they want. Because of this, thedecisions of change should be made very deliberate and with an adequatedeveloping process. That is to say, seeing all the particulars of the case,submitting the ideas or the plans to test before executing them, and not tofall into new egocentric attitudes. To surpass the last mentioned, it isnecessary to listen to the clients and to observe their comments as valuableand interesting keys, and to improve the perspective or the approach of thebusiness accordingly. To know how to listen can be an essential key torectifying and improving the situation.

 

 

Dec 8, 2004      7 PM(Dec 7,2004 to Dec 10, 2004)   Mars Sqr MC

 

MARS SQUARE MC

 

INTENSITY:  3

 

A business startedduring these dates is characterized above all by impulse, initiative andexcessive risk. There is a notable capacity for obstacle careers, that is tosay, to confront problems and difficulties immediately, without ever doubtingyour own ability. You have confidence in the possibilities of your businessand, generally, never become discouraged or inhibited. Your goals or objectivesare very clear and, although some blunders or mistakes are made, your effortand inner energy causes you to continue in spite of certain stumbling blocks.

 

This business needsto learn to keep its risks in check, because if it relies too much on theability to make spontaneous decisions, it is quite possible that an overburdenor certain tension is produced in the dynamics of the business, as well as thepersons that are part of it: owners, executives and underlings. It is necessaryto avoid this, to stay within your limits or in a delicate balance. It would beadvisable to reflect on your decisions so that the successive transactions arenot done blindly. When a specific plan is itemized and calculated beforehand,the opportunities for success increase, not only concerning better results, butalso with respect to squandering less energy.

 

If you don't followthis advice continuously, it is quite probable that in time certaindifficulties are prolonged or enlarged. Because of this, you must always keepyour cool and above all practice common sense. Even if at given times youractivities will be frantic, it is essential to appraise the performance of yourestablishment so that carrying out your business can be moderated, balanced andfirm. To the contrary, if you act too cloddish and foolish, it is very possiblethat your plans will not go as you thought. For example, the competition couldbe greater than you had anticipated, or the market toward which you wanted todirect your business will be much more difficult to penetrate than you hadexpected, or the time it took to obtain your objectives previously will be moredelayed than you had anticipated. If you always go to the limit and someunforeseen element emerges that delays things, then the business can reallyturn bad, since in your performance plan you had not taken into account thefactors called imponderable.

 

This business hasthe great advantage of having assurance and confidence in its possibilities, aswell as the motivation and enthusiasm that exists in the original idea on thepart of the owners and managers. The motivation and self-confidence must beshared. It is very important that a good labor rapport exists and everyone isallowed to participate in the decisions, since that is the only way thateveryone understands their duty perfectly. Because of this, it is crucial thatthe owners or directors keep a cool head, because if you begin to lose yourpatience or act tense or sharply, it could cause resentment throughout yourbusiness. That is to say, those disharmonious energies will also affect yourpersonnel. If one must face a difficult situation or if one must achieve anadded effort, it is developing respect in an environment, includingcompanionship. In that way, the people it has bearing on will be integratedparts of the whole, will feel important and notice that their efforts are beingsufficiently valued. In this respect it is very important that the owners orthe persons making decisions, at times of certain urgency or difficulty,outline things very well before submitting them to subordinates. It isnecessary to be realistic about things and, logically, to offer a motivation inthe form of incentives, especially in case an extra effort has to be made.

 

For the business tobe successful it is important to achieve and maintain prestige based on givingpractical solutions, and rapid and efficient attention to the problems andneeds of the clients. This requires a direct and exonerating relationshipbetween the sales person and client. Furthermore, the training of all staff ofthe business should be up-to-date, having the latest information and being ableto answer any question. The key is competitiveness. Although the company maynot be the absolute leader in its region, it clearly needs to underline one,two or three concrete aspects that will serve as a frame of reference for theclientele. Thus, for example, you could project the rapid completion of thework, fast delivery of the product, efficiency in maintenance or technical service,or a good previous study about the needs of the clients, for then you are ableto satisfy them completely. On the other hand, an exemplary relationshipbetween sales person and client implies that the expectations of the buyer willbe realistic and at no time exaggerated. It is necessary to provide sufficientinformation to the client beforehand, so that he knows as much as possible atthe decision of purchase.

 

Finally, it isnecessary to promote good relationships, companionship and respect in the relationships,not only between the sales person and the client, but also among everyone thatworks in the company. Because of this, it is recommended that social orcultural events are organized, or seminars, including leisure activities. Inthat way friendship, confidence and companionship is promoted and possibletense situations in work relationships are softened. Furthermore, these can bereleases for them in the daily activities of the company.

 

 

Dec 10,2004     4 AM(Dec 9,2004 to Dec 11, 2004)  Sun Trine MC

 

SUN TRINE MC

 

INTENSITY:  2

 

The Sun is thesymbol of the day and of light, and a business or commercial activity startedon this day is especially able to be developed in relation to the public. Thatis to say, a business born during these days will have a special magnetism forpeople who observe it from its beginning, since they will detect the clarityand luminosity of the establishment, where everything is put up front. One ofthe strong points of this business is going to be maintaining its prices,always being direct and honest, and dealing with very exclusive clients.Clients will appreciate this sincerity and, because of this, will be especiallyfaithful. If you continue this golden rule and at all cost avoid dishonesty,unclear points, deceptive sales, or concealing certain defects of the productfrom the clients, then you will obtain maximal results.

 

One also must takeinto account that the Sun represents the creation, the creativity, the sublimationof energies and to a certain degree art, which makes this a very auspicioustime to begin an activity or investment in one where aesthetics, force, energyand vitality of the idea will be central elements.

 

If you think ofopening a business during these dates, above all there will be personalassurance that your products truly are the best, that they are leaders in themarket and present a higher quality than average. Therefore, besides the firstcharacteristic - sincerity of sales - we come to the second essential key of this business: the quality andnobility of the environment. It is not necessary to adorn your business withoverly expensive decorations. Take under consideration that for the client theenvironment of the local or the decorative elements are not as important as thequality of the purchase. To be successful with your business it is essential tobe able "to support" those characteristics that the Sun in harmoniousposition represents. For example, choose those things that offer a greaterguarantee and procure to market products of quality and recognized prestige.This is not so much a large business or one in which basically inexpensivethings are prevailing. On the contrary, the most advantageous and rightapproach for an establishment opened during this time is to encouragedistinction, confidence in the product and the best of the materials that areused.

 

As thirdfundamental element could be mentioned the dynamic force that is going to be inthe life of your business. It consists of extroversion, sociableness and animpeccable image. You as well as your personnel should emphasize the need toencourage the prestige of the business. To attain this, the dealings withclients have to be confident, noble, respectful and at the same time warm. Inother words, the image, presence and dignity in dealing with the clients willbe fundamental, since only this will be able to generate a competentenvironment and selling relationship. It will be conscientious and makes yourpersonnel aware of the importance that involves the act of purchasing orselling, which product or service it will be, or the idea that is tried. See itas an energy exchange, as a subtle commitment to the person with whom youexchange your forces and to a certain degree your will. Always let the clientsbe fully aware of their decision and help in a professional way to establishthe right approach, application and use of their purchases. An erudite manner,expansive, well informed and optimistic in dealing with people is what allowsyou to reach that so essential factor called reputation. Furthermore, neverhire personnel that, by apparently being less expensive, in reality may nothave a real vocation or individual sense of the work they do. If they transmitdiscouragement, lack of conviction, insecurity and apathy, it could certainlydiminish the halo of self-confidence that was considered as fundamental.

 

Briefly, this is agood time to begin any commercial activity where the possibility of becoming aleader exists. Not necessarily a leader in sales, but in quality, service,personal dealings and giving attention to the clientele.

 

For example, it isa time suited to open a business that has contact with the public, such as thegovernment, the town hall or the like. Also, the premises have to be as visibleas they can be, and if this is not possible, social contacts will be veryimportant, since they will open doors to the business.

 

 

Jan 21,2005         (Jan 4, 2005 toMar 1, 2005)   Jup Sxtil MC

 

JUPITER SEXTILE MC

 

INTENSITY:  4

 

A business startedduring these dates has great opportunities, that is to say, it is a good timeto begin practically any kind of economic, professional or business activity.It is, in fact, a very good opportunity to connect with the so called "influenceof abundance". Under this influence it is easy to reap the fruits of workwithout any obstacles. This aspect guarantees that, if one is willing to work,the objectives can be reached and, if the necessary effort is put forth, theresults will be significant. Briefly, it is a time when one has the wind inone's favor to plant a seed in the right place.

 

One of the greatvirtues of this business or initiative will be the good rapport obtained withthe public, which will bring this establishment a faithful, enthusiastic andsteady clientele. That connection with the public is based mainly on thequality of the products or services provided, and also is sustained throughgood public relations. Any effort to train the directors or personnel toimprove their personal image, to improve courteous dealing with clients, and toperfect the corporate image of the business will bring great dividends. That isto say, the strong point of this establishment is based precisely on goodpublic relations, through which the owners or executives of the business willbe able to expand their horizons and be open to new development opportunities.The warm and respectful dealing with the suppliers, the clientele and thepublic as a rule brings great results, which will be seen some time after theopening of the business.

 

Another relevantcharacteristic of this business or professional initiative is the wide visionused in outlining things, which also is called "thinking big". Obviously,to think big does not mean to go beyond your means, but to be organized andgradually reaching some preset goals.

 

The hierarchicalorganization within this business generally will be quite harmonious. That isto say, there is the right interrelationship between the owners, between ownersand managers, and between managers and the personnel. These harmoniousrelationships motivate the people that work for this establishment and bringthe desire to work. An expansive philosophy saturates all activity of thisbusiness and certainly is well understood by all the staff that work in thistrade or professional capacity. It is clear to everyone that to receive it isnecessary to give, something one must show potential or steady clients in anagreeable, obliging, warm and human tone. That is what causes the product orservice that it is being provided to acquire prestige and renown.

 

The external imageof the business, aside from the excellence in dealings and human quality, issustained by an image of abundance. This image of abundance is a basicprinciple of marketing. A business offering quality, abundance of articles, anddifferent options adapted to each need, is very attractive to the public. Infact, an establishment that has variety, quantity and quality, that is to say,where "there is sufficient quantity and good quality", as a rule hasa special magnetism for the public. Abundance attracts abundance whilenarrowness attracts narrowness.

 

Thus, the virtue ofthis business is mainly based on what its owners or founders consider positiveand, because of this, are able to attract what we have called the influence orenergies of abundance. Furthermore, to respect humanity, the business and moneycan help enormously to attract equally evolutionary material conditions. Whenthere is zeal for growth, quality and giving good service to the client, andmoney is being handled with a harmonious and wide perspective, greater harmonyand attraction is generated at the same time. One of the principal flaws of thosewho tend to incur many companies or persons with commercial or professionalactivities is their narrow outlook, that is to say, continually removingquality of the product or service to earn a few dollars more. However, thisbusiness is characterized by giving everything its just value, preferring tocharge a little more than average, but giving more superior quality thanaverage. That is, without a doubt, one of the fundamental keys for the successof this business.

 

Trips, assistancein meetings, expositions, fairs or samples, and correspondence with potentialclients of other regions or countries are fundamental factors that cause thisactivity to expand gradually. There is also a balanced vision on the part ofthe owners or managers, since they not only consider the material resources,but also the human resources as those that count. To invest money is asimportant as caring, perfecting and giving attention to the human capital ofthis company or professional establishment. Because of this, at the time ofinvesting not only the purchase of new machinery or the expansion of squareyards of the premises is important, but also regular and better training of thepersonal through appropriate courses, seminars or different workshops.

 

This business,furthermore, is able to maintain good relationships with banks, since it enjoysa good credit rating, and the owners know very well that becoming indebtedbeyond a certain limit certainly is a vice.

 

 

Jan 21,2005     9 AM(Jan19, 2005 to Jan 22, 2005)MarsTrine MC

 

MARS TRINE MC

 

INTENSITY:  3

 

A business openedduring these dates is labeled with great dynamism and capacity to struggle.Neither the owners, nor the agents, or the personnel are intimidated byunfavorable circumstances. Because of the existing assertiveness and ability torespond, difficulties are surpassed quickly and generally lead to success.These spontaneous decisions have nothing to do with lack of discipline or doingthings haphazardly. To the contrary, this business is characterized by followinga very clear and defined path with very specific objectives outlinedbeforehand. There is the ability to make decisions on the spur of the moment,but without losing sight of the reference or goal that is very clear in theforefront.

 

It is well known thatcompetition is tough and that the price is dictated by the demand of the publicor society. To penetrate the complex interest, trends and preferences of thepublic, it is essential to develop a personal stamp and a very defined line inthe industrial or commercial activities or services that are being offered.This is called efficiency, going directly to the point, or simply givingpractical solutions to the problems and needs of the clients. A business openedor started during these dates is going to have all of these qualities.Passiveness or a tendency to conform will never exist, and indecision has nomeaning in this business.

 

The force of thisbusiness lies in its capacity to struggle, which never should be understood asaggressiveness, but more as competitiveness. Wanting to be a leader by your ownmerits and standing out from others is no sin. To the contrary, the one whotakes the initiative is the one who gains. In that way the clients observe thatthe personnel and managers of the business are trying their best to satisfytheir needs, always procuring that it will be in the most rapid and direct waypossible. Many clients probably patronize this establishment because at othersthey find too many arrears, certain incompetence or lack of definition. On theother hand, in your company they find quick solutions and immediate service.Everyone gains when the relationship with clients is direct, exonerating,energetic, professional and very clear with respect to commitments. In thisconnection, it is very important that the client always understands the termsof the negotiation, that is to say, what to expect of the product or service aswell as the company, including the quality, price, guarantee on parts ormaintenance requirements, etc. If from the beginning the seller clearlyoutlines the characteristics, conditions, advantages and disadvantages of theproduct to the clients, mutual confidence is earned.

 

Simultaneously, theclient always appreciates knowing that the person who is going to provide a productor service is honest, trustworthy and enthusiastic about the excellence andquality of things he/she is trying to market. Obviously, if the client observesa degree of insecurity in the seller, it is very probable that he will turnaround and is gone. However, if the seller of the product in question istransmitting confidence, security and enthusiasm, there is a much better chancethat a spark will emerge that will motivate the buyer to decide on theacquisition of the goods or service. The clients also appreciate fast serviceon items requested that are momentarily out of stock. Though it may seemstrange, many times the seller may unconsciously generate problems or obstaclesfor himself or his client. This, however, will absolutely not occur in thisbusiness, since the owners as well as managers and the personnel have a veryclear idea of what they want and how to communicate, therefore there is nodubiousness or greater complications. Your philosophy is to make everythingeasy so that the buyer can easily make up his mind.

 

Finally, one mustmention as key factor of this business its ease at the time of assuming risks.That is to say, the mechanism of the entire business as formed by the owners, managersand personnel will not resent it when it becomes necessary to accelerate thepace of activity, even when attempting to initiate an expansion that involves acertain risk. To the contrary, the new goals, and putting them ahead of otherobjectives, turn out to be a stimulus for the group of people that participatein the project. Therefore, motivation is fundamental here. In other words,everyone on the payroll should be advanced in direct relationship to theircontributions, for their effort in favor of the business and their ability toresolve the daily problems.

 

 

Feb 7, 2005      3 AM(Feb 6,2005 to Feb 8, 2005)   Sun Oppos MC

 

SUN OPPOSITION MC

 

INTENSITY:  1

 

A business orinvestment started during these dates has certain elements against it that haveto be considered and analyzed. This does not mean that it will be impossible tosurpass these difficulties, since we are speaking of an "intensity"of force that is not excessively detrimental.

 

To begin with, onemust understand that the biggest flaw in the approach to the business is asuperiority complex. Because of the high expectations of the owners orfounders, the professional or commercial activity probably is born with somepretensions and great exaggeration. However, its position in society will beweak and this will cost this establishment or professional activity its renown,prestige or consideration with the public. As the saying goes: "all thatglitters is not gold". This means that the business in question can havetoo great of a facade and appearance, but for the most part, mistakes are made.

 

The first mistakecan be over confidence. In other words, those responsible for the business havebased their plan of operation and investments on goals that are too optimistic.Since insufficient provisions were made and too many things were assumed,problems will start to develop later.

 

Second, in dealingwith clients, you may be too arrogant and inconsiderate of them. This willcause them to shy away at the time of making a decision to purchase. The sameapplies when your company fails to explain possible errors or to recognize therights of the customer, even when it is the mistake of a company you deal with.

 

The third area ofconflict is over selling, telling your present or potential clients they aregetting more than they are really getting. There is a tendency to exaggeratethe advantages and at the same time minimize possible or potentialdisadvantages of things being sold, which hurts the selling relationship andthe client may not be completely satisfied. As a result, some clients buy once,but will not feel like returning. That is to say, the client will be anunsatisfied buyer that will have a negative perception of the company. Thiswill cause prejudice in the loyalty of the clientele toward the business andtoward the products, services or brands that it promotes.

 

The fourth possiblemistake, one that can become vital, is what could be called a miscalculation ofthe "social factor". That is to say, it could occur that your tradeor professional enterprise is not in tune with your location or the fad of themoment. It could turn out to be a business of egocentric character; that is tosay, the activity has been designed, an investment plan has been achieved, andthings have been made to function for the pleasure and personal satisfaction ofthe owners. There may be a misconception that what you like, others will like.However, this is not so and shows a real lack of research in the preferences ofthe potential or current market toward which you want to direct your business.Or you may want to encompass the whole market, that is to say, serve differenttypes of people or classes of clients, which certainly is difficult. To securethe quality and appearance you seek, it would be preferable to establish amarketing approach where the policy of the business is directed to a specificsector of the population. But if you plan on covering all of the market, thepersonality or definition of your business probably will be so ambiguous, mixedor undefined with the marketing of your product or service that few personswill identify with it.

 

The perfectsolution to this situation can be described with one word: creativity.Creativity can cause a business that did not bear the fruits expected to surpassthe difficulties through new ideas, contributions and appropriaterectifications. Creativity, enthusiasm and originality of the proprietors orowners of the business can turn the situation from gray to more luminous.However, these decisions or rectifications should not be made too quickly,since the typical mistake of some businesses is trying one approach afteranother before realizing that the previous one has not worked out. This, asseen by the public, supposes an image of insecurity and of the fact that thecompany or its owners do not know what they want. Because of this, thedecisions of change should be made very deliberate and with an adequatedeveloping process. That is to say, seeing all the particulars of the case,submitting the ideas or the plans to test before executing them, and not tofall into new egocentric attitudes. To surpass the last mentioned, it isnecessary to listen to the clients and to observe their comments as valuableand interesting keys, and to improve the perspective or the approach of thebusiness accordingly. To know how to listen can be an essential key torectifying and improving the situation.

 

 

Feb 13,2005         (Jan 4, 2005 toMar 1, 2005)   Jup Sxtil MC

 

This astrological influence(Jup Sxtil MC) also occurred on Jan 21, 2005 (peak date). Please refer to thisdate.